The Value of Good PR in a Crisis
Event time: May 20, 2020 - 11:00am - 12:00pm
Now may not seem like the ideal time to be thinking about - let alone actively engaging in - Public Relations activity, but for many businesses, it’s actually the perfect time.
Join us with journalist and PR expert Chantal Cooke as she covers:
- Why audiences may be more attentive to your message right now
- Why journalists may be more approachable than usual
- The three phases of communications during a crisis (crisis, shoulder, recovery)
- How to decide when it is right for you to start your PR again
- What messages are right for each phase and how to ensure your pitch hits the spot
- How to use this time appropriately (whether you have a PR budget or not)
Format: 45 mins presentations of slides, 15 mins for Q&A.
Where: Online over Zoom (no downloading or signing up required).
Spaces are limited to ensure a smooth delivery so reserve your space early to avoid disappointment!
Meet the Speaker
Chantal Cooke is an award-winning journalist and broadcaster. She has worked for the BBC and commercial radio and has written for some of the UK’s biggest magazines and newspapers. Chantal is also a successful entrepreneur.
In 2002 Chantal co-founded Passion for the Planet, the UK’s first ethical radio station – which she ran for 10 years. Chantal now heads up boutique PR agency Panpathic Communications. She is also part of the Virgin-StartUp training team and regularly presents on their Crowdboost Crowdfunding programme.
Chantal lives on a smallholding not far from Aberystwyth, and is passionate about the planet, wildlife and green living. In 2009 she was awarded London Leader in Sustainability status by the Mayor. In her spare time, Chantal travels the world seeking innovative ideas that help to make the world a greener, healthier, kinder place to live. She can regularly be heard on the radio and continues to write for a number of magazines.
For more information see:
Social Media:
Twitter and Facebook: @ChantalCooke
Instagram: @ChantaldCooke
www.linkedin.com/in/chantalcooke
